Bachelor’s degree
Business Administration

You want a practical, interesting and versatile study programme? Then the bachelor's degree programme in business administration at the TH Rosenheim is just right for you. Here you will learn general knowledge of business administration and can specialise according to your individual interests in areas such as controlling, finance, marketing or human resources management. Practical projects with numerous companies in one of the economically strongest regions of Europe characterise the application-oriented business studies in Rosenheim. They train teamwork and problem-solving skills and optimally prepare you for your dream job in the management of large international companies, regional medium-sized businesses or even in an innovative start-up. The familiar atmosphere, small groups, a lot of fun and the beautiful landscape make studying a great phase of life for you!

Would you like to gain new perspectives and broaden your horizons? With the International Business Studies (IBS) course, your global career becomes a reality! You choose IBS in the third semester of your business studies degree and study internationally from the fourth semester onwards. For the international degree, you will earn at least 70 ECTS credits with an international focus from the fourth semester onwards and spend a semester abroad. IBS gives you preferential access to English-language modules and partner universities.

This is your chance not only to perfect your foreign language skills, but also to develop a sought-after global mindset that top companies are looking for. IBS opens doors to numerous renowned partner universities worldwide. Ready to take the next step? Apply now and start your journey into the world of international business in WS2024/25

You have the unique opportunity

• take part in exciting international projects in Rosenheim and abroad,
• attend interactive courses with renowned international guest lecturers,
• work virtually with students in the USA, China, India and many other countries (e.g. in the VBP project),
• study at one of numerous partner universities in Europe and worldwide.

The IBS degree programme prepares you ideally for a career at home and abroad. It enables you to

• special personal development through numerous international experiences (see also experience report),
• perfect your foreign language skills through stays abroad,
• and skills in international management through tailored courses from experts in Rosenheim and around the world.

You will learn how to strategically position international companies, master communication in and with other cultures, understand the context of international supply chains, answer international ethical questions and much more.

Companies are looking for graduates with a global mindset and top foreign language skills. For large corporations, an international education is even a recruitment requirement! Did you know that employees with foreign language skills earn 19% more than monolingual colleagues? 

Expected start: WS2024/25

Apply now for WS2024/25 and start your international career with IBS!

If you have any questions, please contact Prof Dr Carolin Fleischmann and Tatjana Erlewein: intbiz@th-rosenheim.de

Accountants have specialised knowledge in the field of external and internal accounting. In the field of external accounting, this includes the preparation of annual and consolidated financial statements and auditing in accordance with international standards, as well as company analysis and valuation on the basis of annual financial statement information. In the area of internal accounting, the primary focus is on the conception of controlling tasks based on the available controlling instruments and the subsystems of management-oriented corporate accounting. 

Tasks:

• Internal and external accounting
• Accounting
• Filing of vouchers and documentation

Industries:

Available in all industries

Courses during your studies:

• Bookkeeping and accounting
• Cost and activity accounting

Contact persons:

• Prof Dr Bernhard Grupp (already retired)
• Prof Dr Bernd Hacker

As a controller, regular tasks include the preparation of budget plans and sales forecasts, the control of operating processes and target/actual comparisons. In addition, the preparation and communication of company figures to the management is one of the core competencies. In controlling, strategic measures are planned and implemented, as well as an analysis and optimization of processes and weak points.

Tasks:

• Financial management
• Compliance with legal requirements

Industries:

Available in all industries

Courses during studies:

• Success controlling
• Financial controlling

Contact persons:

• Prof Dr Kathrin Rößle
• Prof Dr Valentin Schiefele

After completing a degree in business administration, you have all the knowledge content to be self-employed. In principle, you can become self-employed in any field, as long as the legal requirements are also fully met. Decisive for successful self-employment are the business idea and your personal commitment.

Courses during your studies:

• Entrepreneurship and business start-up
• Business simulation

Contact person:

• Prof Dr Stephanie Kapitza

Financial service providers provide services relating to financial transactions on behalf of credit and financial services institutions, insurance companies, building societies and credit card institutions. The opportunities in the financial services sector are wide-ranging. From advice on investments or financial products or its management for private or business customers, many other alternatives are given.

Tasks:

• Asset management
• Investment banking

Industries:

• Banking
• Insurance

​​​​​​​Courses during your studies:

• Finance
• External corporate accounting

Contact person:

Prof Dr Valentin Schiefele

Human Resources (HR) Managers are responsible for all personnel matters within a company. In the broad field of human resource management, many activities can be found, for example, in personnel controlling, recruiting, personnel development, personnel administration and organization. HR managers write job advertisements, handle the application process and take care of all employees beyond the hiring process.

Tasks:

• Recruiting
• Maintenance of human capital
• Leadership activities

Industries:

• Available in all industries

Courses during your studies:

• Human resources management
• Fundamentals in human resources management

Contact person:

• Prof Dr Bettina Schiessler 

The focus is on the management and implementation of marketing projects. The analysis of competitors, trends and customer behavior is an integral part of the work as a marketing manager*. Sustainable competitive advantages in a globalized world are achieved through the development of marketing strategies. Typical fields of activity in the field of marketing and strategy are thus product management, public relations, market research and strategy development.

Tasks:

• Marketing campaigns
• Event management
• Project planning
• Public relations

Industries:

• Available in all industries

Courses during your studies:

• Marketing 1 & 2
• Consumer marketing
• Digital marketing

Contact persons:

• Prof Dr Janett Höllmüller
• Prof Dr Brigitte Kölzer

Organisational managers advise and support the company with regard to strategy, organisation, use of resources, project management and business administration. They develop complex project approach methods and implement solutions and new processes in the company.

Key account managers contribute to customer loyalty by providing targeted support to key customers. They are responsible for complaint management, maintain regular and close contact with these customers and accept requests for improvement. As a rule, key account management is a subdivision in sales. 

Tasks:

• Process control and optimisation
• Coordination of company departments
• Drafting decision-making tools
• Strategy development
• Customer support

industries:

• Available in all industries

Undergraduate Courses:

• Fundamentals of Organisational Studies
• Business information management: processes and data
• Strategic and operational business management

Contact persons:

• Julia Drexler M.A. 
• Prof Dr Carolin Fleischmann
• Prof Dr Heinrich Seidlmeier

In sales management, the focus is on selling products or services. As a sales manager, you will be responsible for coordinating and planning sales strategies. Measures are developed to acquire new customers and existing customer contacts are maintained. Sales managers also manage and monitor sales activities in line with company targets.

Tasks:

• Sales and sales negotiations
• Planning and coordination of sales strategies

Industries:

• available in all industries

Courses during studies:

• Sales- and
export management

• International management

• Digital business models and entrepreneurship

Contact persons:

• Prof Dr Carolin Fleischmann
• Prof Dr Stephanie Kapitza
• Prof Dr Eckhard Lachmann

Tax advisors advise and support their clients in the processing of tax matters or in the fulfillment of their tax obligations. They answer all questions concerning bookkeeping and accounting, tax returns and tax enforcement and tax structuring.

Auditing is primarily an "examination" and "audit" of a company's bookkeeping and accounting. In this context, an auditor reviews financial reporting in accordance with applicable standards as well as the statutory audit of annual financial statements.

Career opportunities:

• With further education: chance to become a tax consultant*.

Courses in studies:

• General business administration 
• Taxes and auditing

Contact persons:

• Prof. Dr. Stephan List

As a supply chain manager, the value and supply chains are coordinated and optimized. The manager is responsible for ensuring that all processes, from the procurement of raw materials, through production and logistics, to delivery to the customer, run smoothly. Not only do they have to keep an eye on the materials, they also have to ensure that the flow of information and money is flawless. The processes are optimized along the value chain in such a way that costs are reduced to a minimum. 

Tasks:

• Purchasing and procurement

Industries:

• Available in all industries

Courses in study:

• Supply Chain Management

Contact persons:

• Prof. Dr. Ralph Kriechbaum

Business lawyers mostly work in companies and bear responsibility for legal matters in the respective departments, such as legal personnel matters or the fulfillment of legal requirements in contract management.

Career opportunities:

• Legal expert for a specific industry

Courses during your studies:

• Business Law 1 & 2
• International Business Law

Contact person:

• Prof Dr Andreas Kupsch