Prof. Dr. Brigitte Kölzer

Bachelor

• Fundamentals of Strategic Marketing Management
• Communication and media management
• retail marketing
• brand management
• Fundamentals of Market Research
• Business Case Studies
• Women in Leadership

Master

• International Marketing Management
• Project Studies in Strategic Marketing Management

• Marketing, esp. strategic marketing,
• Communication management
• Media management
• Buyer behavior and market research

• Dean of Studies
• University Women's Representative
• Women's representative of the Faculty BW
• Member of the examination board of the university
• Advisor of the Faculty BW

As part of my courses, my students regularly work in teams on specific projects related to marketing planning in regional companies.

Some examples:

• Concept development "Digital Shopping City Prien
• Sales and marketing strategy for Flötzinger Cola Mix
• Determination of customer satisfaction at the sports retailer "Bergzeit"
• Marketing strategy for GANG Jeans
• Etc.

Bachelor and master theses go through the following stages under my supervision:

1. topic search and discussion

2. literature research and concept development

3. outline development and discussion

4. registration of the thesis at the examination office

5. writing of the thesis and discussion of methodological issues

6. submission, correction and grading

The formal requirements correspond to the official instructions for scientific theses of the Faculty BW.

• Since 2006 Professor of Business Administration, especially Marketing at the Rosenheim University of Applied Sciences
• Head of Corporate Communications at an online portal
• Management consultant at Roland Berger Strategy Consultants in the area of Consumer Goods & Retail
• Research assistant and doctorate at the University of Cologne in the field of marketing and retailing
• Studies of business administration at the University of Cologne with focus on marketing