Prof. Dr. Janett Höllmüller

• Fundamentals of Marketing (DE)
• Brand management and marketing instruments (DE)
• Specialist module: Digital Marketing Colloquium (DE)
• Specialist module: Case study Digital Marketing (DE)
• Business case study: Empathy and Brand (DE)

• Topics are assigned after individual consultation with the lecturer.
• Formal Instruction for writing scientific papers to be found here.
• Useful link for factual research: statista 
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Fundamentals:

• Marketing

Specialist areas:

• Empathy and success: interdisciplinary fundamental topics
• Brand experience: management and brand experience models
• Digital marketing: web usability, social media, search, email. Focus: content development

Further information about the focus http://www.digital-branding.org/   

Lectures and workshops with a focus on "Digital Marketing"

• Search engine optimization, mcon Group, Burda forward
• Social Media Analysis, Vico Research
• Social Media Marketing, Rosenheim24, Newsportal / Shytsee Social Media Agency
• Website usability, conversion management and testing
• Content/photo workshop, Ludwig magazine
• Email Marketing, Federkiel&Partner, Online Marketing Agency
• Online marketing controlling, FeldM marketing strategy and reporting

Lectures and workshops in the area of brand management (exemplary, previous semesters)

• Business ethics and brand management: The role of trust, Prof. Dr. Andreas Suchanek, Leipzig Graduate School of Management
• Brand management at Google, Director Sales, Google Germany
• Global brand management and communication at BMW, Head of Communication Strategy BMW Group 
• Brand and market research practice at BMW Group, Head of Brand Strategy and Market Research BMW Group
• Various workshops on product innovation with Agentur Brandl and changing consumer goods manufacturers
• Business model Amazon, Director Consumables, Amazon Germany