Bachelor’s degree
E-Commerce

Study E-Commerce!

Digitization and e-commerce offer companies almost unlimited opportunities to market products and services worldwide and to optimize existing business processes. This increases agility, efficiency and customer orientation, representing a key factor for the sustainable business success of companies. In this context, e-commerce affects every functional area of a company – ranging from warehousing and logistics to accounting and finance all the way to marketing and sales. 

Study E-Commerce and get ready for the job profiles of the future! The degree programme prepares you comprehensively for the tasks in a digitalized business world and provides you with outstanding career opportunities. The bachelor's degree programme in E-Commerce is designed to provide you with a comprehensive eduction in business management, paired with technical know-how and specialist expertise in the areas of e-commerce and digital business.

The bachelor's degree programme in E-Commerce combines elements of business administration and e-commerce with a modern, future-oriented education in the areas of digital business models and new technologies (such as artificial intelligence, blockchain, web3, the Internet of Things, or virtual reality).

We place great emphasis on the practical application and immediate implementation of our study contents. Therefore, we have jointly designed various courses in cooperation with successful regional businesses as well as leading global technology companies. This prepares you for a successful career in the fast-growing fields of e-commerce and digital business. Existing company contacts will make it easy for you as a graduate to start your career and open up outstanding career prospects. After all, e-commerce and digital business is relevant for all companies – for small businesses, medium-sized enterprises as well as large global corporations.

We regularly invite guest speakers to our campus to share insights from their companies and experiences. From time to time, we also leave campus to visit companies, learn about their processes on site, or use the latest technologies in the PC pool and labs at our second location: the Campus Chiemgau in Ruhpolding. There we also have the opportunity to network with the Bachelor's programme in Smart Interactive Media.

Worth noting: The language of instruction for the degree programme is English. This will prepare you thoroughly for working in a globailzed world.

If you're looking to study and gain valuable practical experience at the same time, why not consider studying E-Commerce as Studies with intensive in-company training? As part of hochschule dual umbrella brand, you will gain in-depth practical experience alongside your degree. The module overview gives you an impression of the course structure, while the module handbook provides more information about the content of the specific dual study elements and modules.

This allows you to combine your university studies with practical work placements. You will be able to apply the knowledge you gain during your studies to your work at the company in a timely and regular manner.

E-Commerce as Studies with intensive in-company training is subject to special legal regulations. The university and the practical partner conclude a cooperation agreement (information on this is available from the Unternehmenskontaktstelle); students and practical partners conclude an education agreement, for which a sample agreement is available.

Locations

• Campus Chiemgau Traunstein: Stadtplatz 32, Traunstein | Rooms (StarPlan): LRA T2.09/T3.05
• Campus Chiemgau Ruhpolding : Hauptstraße 24, Ruhpolding | Rooms (StarPlan): K1.50/K1.55

With the bachelor's degree programme in E-Commerce, you will acquire expertise and know-how in both commercial and tech-oriented aspects. This means you are ideally prepared for the jobs of the future, where knowledge in both areas is important. For example: Social Media Manager, Customer Relationship Manager, Logistics Manager, Tech & Strategy Consultant, Agile Coach. There is a strong demand for these profiles in large, medium-sized and small companies. Would you rather like to start your own business? After completing the bachelor's degree programme in E-Commerce, you will also have the best foundation and skills for launching your own company.

We see ourselves as learning partners and support you with our individual career coaching throughout your studies to ensure you will find the right job in the future.

What career paths are open to you after graduation? The range of careers is wide, the opportunities are varied!

For example, Agile Coach, Customer Relationship Manager, Investment Manager or Technical Marketing Manager – take a look at what you do in these roles.

How do you get admission to the degree programme?

In order to be admitted to the degree programme, you must meet certain requirements and submit the relevant documents with your application: 

When can you apply for the degree programme?

• 15 April - 15 September for a study start in October (winter semester)

If you are applying with a university entrance qualification from abroad (see below), you can apply via uni-assist from 15 February onwards.

How can you apply for the degree programme?

• Apply only via uni-assist if you have obtained your higher education entrance qualification outside Germany 
• Apply via the TH Rosenheim online application portal if you have obtained your higher education entrance in Germany

→ Application for a degree programme explained step by step

Tuition Fees

Please note that tuition fees apply for international students from Non-EU countries.
→ More information

Bachelor's degree programme: E-Commerce ecommerce@th-rosenheim.de

Student Center (Campus Chiemgau, T2.06): Thursdays, 12:00–13:00

Central Student Advisory Office