Bachelor’s degree
E-Commerce

Study E-Commerce!

Digitization and e-commerce offer companies almost unlimited opportunities to market products and services worldwide and to optimize existing business processes. This increases agility, efficiency and customer orientation, representing a key factor for the sustainable business success of companies. In this context, e-commerce affects every functional area of a company – ranging from warehousing and logistics to accounting and finance all the way to marketing and sales. 

Study E-Commerce and get ready for the job profiles of the future! The degree programme prepares you comprehensively for the tasks in a digitalized business world and provides you with outstanding career opportunities. The bachelor's degree programme in E-Commerce is designed to provide you with a comprehensive eduction in business management, paired with technical know-how and specialist expertise in the areas of e-commerce and digital business.

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Newsletter E-Commerce Basic Facts | 20 March 2025

Newsletter E-Commerce Info Events | 7 April 2025

The bachelor's degree programme in E-Commerce combines elements of business administration and e-commerce with a modern, future-oriented education in the areas of digital business models and new technologies (such as artificial intelligence, blockchain, web3, the Internet of Things, or virtual reality).

We place great emphasis on the practical application and immediate implementation of our study contents. Therefore, we have jointly designed various courses in cooperation with successful regional businesses as well as leading global technology companies. This prepares you for a successful career in the fast-growing fields of e-commerce and digital business. Existing company contacts will make it easy for you as a graduate to start your career and open up outstanding career prospects. After all, e-commerce and digital business is relevant for all companies – for small businesses, medium-sized enterprises as well as large global corporations.

Worth noting: The language of instruction for the degree programme is English. This will prepare you thoroughly for working in a globailzed world.

With the bachelor's degree programme in E-Commerce, you will acquire expertise and know-how in both commercial and tech-oriented aspects. This means you are ideally prepared for the jobs of the future, where knowledge in both areas is important. For example: Social Media Manager, Customer Relationship Manager, Logistics Manager, Tech & Strategy Consultant, Agile Coach. There is a strong demand for these profiles in large, medium-sized and small companies. Would you rather like to start your own business? After completing the bachelor's degree programme in E-Commerce, you will also have the best foundation and skills for launching your own company.

We see ourselves as learning partners and support you with our individual career coaching throughout your studies to ensure you will find the right job in the future.

What career paths are open to you after graduation? The range of careers is wide, the opportunities are varied!

For example, Agile Coach, Customer Relationship Manager, Investment Manager or Technical Marketing Manager – take a look at what you do in these roles.

How do you get admission to the degree programme?

In order to be admitted to the degree programme, you must meet certain requirements and submit the relevant documents with your application: 

When can you apply for the degree programme?

15 April - 15 July for a study start in October (winter semester)

How can you apply for the degree programme?

• Apply only via uni-assist if you have obtained your higher education entrance qualification outside Germany 
• Apply via the TH Rosenheim online application portal if you have obtained your higher education entrance in Germany

→ Application for a degree programme explained step by step

Please note that tuition fees will apply for international students from Non-EU countries from summer semester 2026.
→ More information

Bachelor's degree programme: E-Commerce ecommerce@th-rosenheim.de

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