Prof.Dr.rer.pol Wibke Michalk

Wibke Michalk has been research professor for digital technologies and transformation at TH Rosenheim at Campus Chiemgau since 16 April 2023. Before, she spent almost ten years in the industry, where she lead projects on transformation and digitalization. 

Prof. Dr. Wibke Michalk on LinkedIn

Office hours: upon request, Thursdays, 16.30–17.30

Expertise & research

• Digital transformation in companies
• Product digitalization
• Drivers of digitalization acceptance
• Sustainable rural mobility 

Functions

• Research Representative for Campus Chiemgau
• Campus Board Member at Campus Chiemgau
• Member of TH Rosenheim's Wissenschaftsausschuss
• Internship Coordinator degree program E-Commerce

Courses

• Data Management and Analytics
• Data-Driven E-Commerce
• Business-Practice Seminar
• Designing the Digital Transformation - Towards Data-based Decisions

Other assignments

• Member of BayWISS Verbundkolleg „Mobilität & Verkehr“
• Member of wissenschaftlicher Beirat der DVWG
• Member of Wirtschaftskuratorium der Chiemgau GmbH
• Laboratory Manager Campus Chiemgau Traunstein