E-Commerce (Bachelor`s degree programme)

Get ready for the future in digital retailing and commerce

+++ New degree programme starting in October 2022 +++

E-Commerce is a key element for sustainable business success for almost any business, offering new opportunities to seamlessly commercialize products and services on a global scale. More specifically, E-Commerce and digitalization play a central role within business organizations as both drive growth and are key for processes in many business functions (such as marketing, sales, accounting, finance and operations). Online shopping, online marketing, social media, big data analysis and new technologies such as artificial intelligence are core elements of E-Commerce. This degree programme will therefore combine a strong foundation in business administration skills with an up-to-date, specialized education around E-Commerce and digital business topics.

Programme Contents

The Bachelor's degree programme E-Commerce combines elements of business administration and electronic commerce with digital business models and new digital technologies such as artificial intelligence, blockchain as well as virtual/augmented/mixed reality.

Partnering with successful local businesses and global leaders in E-Commerce, the programme puts much emphasis on the application of study contents in business practice. Thereby, this degree programme will empower students to embark on successful careers in the growing field of E-Commerce and digital business. Our partnerships with leading companies in the field of E-Commerce will offer students outstanding career entry opportunities and future prospects (e.g., as Product Manager, Webshop Manager, etc.). The degree programme is in English and will prepare students for international requirements, enabling students to acquire excellent business English skills.

Key facts

  • Degree: Bachelor of Arts (B.A.)
  • Duration: 7 semesters (6 instructional semesters on campus and 1 semester in practice, e.g., company, own entrepreneurial project)
  • Programme start: each summer and winter semester
  • Instructional language: English
  • Credit Points (CP): 210
  • Full-time and dual education possible
  • Location: Campus Chiemgau in Traunstein

Application and Admission

  • Programme start: each summer and winter semester
  • Application period: 15 November - 15 January for summer semester, 1 May - 15 July for winter semester
  • Online application via the application portal of the Rosenheim Technical University of Applied Sciences

General information on application, admission and enrolment

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