Smart Interactive Media : Technische Hochschule Rosenheim

Why study Smart Interactive Media?

Do you want to not only experience the media of the future, but also shape it yourself?

In the Smart Interactive Media program, you will learn to develop innovative and interactive experiences—from XR (extended reality) worlds to digital products and installations.

You will work with modern technology

You will develop experiences in virtual reality (VR), augmented reality (AR), and mixed reality (MR).
You will learn 3D design, animation, prototyping, and digital fabrication.
You will produce classic and immersive media content.

You will use modern AI tools

AI will help you work more creatively.
You will automate workflows and optimize design processes.
You will incorporate AI-based features into your projects.

You will become proficient in UX (user experience) design

You will learn UX research, interface design, and user-centered methods.
Your ideas should not only look good, but also solve real problems.

The broad mix will make you flexible, adaptable, and ready for a media world that is constantly changing.

Whether in a company or self-employed, with Smart Interactive Media you don't just follow trends, you set them.

Smart Interactive Media combines theory, practice, and creative project work into a clearly structured program.

The first four semesters – your foundation

XR
3D & animation
UX/UI (user interface)
Media production
AI-supported workflows
Data science
Programming
Marketing & entrepreneurship

Practical semester

Work in companies, start-ups, or agencies
Insight into real projects and workflows

Advanced study & graduation

Project-oriented modules in the main study period
Practical bachelor's thesis
Preparation for modern, user-centered media solutions at the interface of technology, design, and innovation.

As a graduate, you will work at the interface of technology, media, and design – in companies, agencies, start-ups, or research.

Typical roles:

XR content specialist
UX/UI designer
AI interaction designer
Product or innovation manager

Specific scenarios:

You develop XR training courses for companies.
You design interfaces for AR apps.

The interdisciplinary, English-language program enables you to develop innovative digital solutions – even internationally.

How do you get a place on the program?

In order for us to admit you to the program, you must meet certain requirements and submit the relevant documents with your application:

When can you apply for the degree programme?

15 April - 15 July for a study start in October (winter semester)

How can you apply for the degree programme?

Apply only via uni-assist if you have obtained your higher education entrance qualification outside Germany
Apply via the TH Rosenheim online application portal if you have obtained your higher education entrance in Germany

→ Application for a degree programme explained step by step

Please note that tuition fees will apply for international students from Non-EU countries from summer semester 2026.
→ More information

Bachelor's degree program in Smart Interactive Media

smart-interactive-media@th-rosenheim.de