A creative team of four business administration students at Rosenheim University of Applied Sciences has completed a social media project with impressive success. The aim of the project was to inspire graduates to study business administration at Rosenheim University of Applied Sciences. The project was carried out by Leonie Dann, Christina Enzinger, Andreas Hobmaier and Vanessa Mayer in the "Communication and Media Management" specialisation under the direction of Prof. Dr Brigitte Kölzer.
The result of the extensive preparatory work and analyses was an attention-grabbing "trailer" for the university's Instagram channel, which achieved several thousand clicks shortly after publication and thus the university's annual record. The number of followers also increased sustainably. The trailer conveys the four biggest advantages of studying business administration in Rosenheim in a modern way and with upbeat music: practical teaching, a location with a high recreational value, a family environment and the international orientation of the degree programme.
Click here to see the trailer ->
The project impressively demonstrates how practical teaching promotes creative ideas - and how successful Instagram Reels can be when they are implemented with passion.
A big compliment goes to the business administration students for their great performance and a big thank you to Janine Jess and Julia Hinterseer from University Communications, who supported the team with help and advice.
By the way: TH Rosenheim offers exciting degree programmes in Business Administration, Management and International Business at both Bachelor's and Master's level; full-time or for working professionals. Applications for a start in October 2025 are still possible until 31 August 2025. Details here.