Bachelor’s Degree Programme in Business Administration

Tomorrow’s economy set in our sights

Managing companies, establishing brands, improving structures – we come across business administration processes everywhere, they are the basis of our economic system. The study of business administration is accordingly multi-faceted and broad-based.

Excellent studying conditions are ensured by the friendly atmosphere at Rosenheim University of Applied Sciences and the intensive and individual support and supervision that are provided in small groups. The close links with a large number of companies in one of Europe’s strongest economic regions play an especially important role in the practical, application-focused teaching of business administration in Rosenheim. Students gradually develop team skills and real problem-solving capability through practical projects with partners from diverse industries and by doing so are prepared in the best possible manner for the start of their careers.

  • Final qualification: Bachelor of Arts (B.A.)
  • Duration: 7 semesters (6 theoretical semesters and 1 practical semester)
  • Dual education: academic studies “with advanced work experience” and combined studies are possible

Application and admission

  • Course starts: each winter semester
  • Application period: from 1 May to 15 July
  • Application form: online at
  • The course is subject to local admission restrictions (NC).

Link to Application and admission

Course content

Basic business administration subjects like cost and activity accounting, bookkeeping and financing form the first part of the degree programme. Students can then build upon these to create different areas of focus through advanced and elective subjects, e.g. controlling, marketing, human resources management and sales. Here the practical element is directly linked to the theoretical content: case studies, corporate planning games, excursions and practical projects with companies are tightly incorporated into the teaching.

Details on course content and structure

Career prospects

The study of business administration opens a large number of doors at companies operating in the areas of industry, trade and consultancy. There are also numerous opportunities along the path to self-employment and employment in public organisations. Possible activities range from procurement/purchasing, via production, logistics and sales through to human resources, controlling, marketing and other areas of corporate management.

Career prospects


For the purpose of course orientation, important regulations like study and examination regulations, the Module Handbook detailing all the available subjects, and formalities relating to the Bachelor’s thesis are described and available to download.


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